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Castran Real Estate

Castran Real Estate is a South Yarra based Real Estate Agency that specialised in Melbourne's and Alpine Victoria's Real Estate. View their Website here.


Real Estate Brochure Design

The Castran Real Estate Brochures are designed to showcase feature properties to inform potential buyers and and a branding exercise to show to future clients.


It was important to the agency to ensure the layout was consistent across brochures, with the first page having an identical design, other than image and copy, so that the brochures can be displayed together in the business's foyer - serving as the first asset potential clients see.


Real Estate Brochure Laura Mason Art Graphic Design Illustration

Real Estate Brochure Laura Mason Art Graphic Design Illustration


Mount Buller and Mount Hotham Falls Creek News

The Mount Buller News and The Mt Hotham Falls Creek News are local news papers that publish for the Winter season, yearly on each mountain. The Digital Edition of each newspaper can be found here.


My work for Castran was published in the newspapers during the 2023 Season, and the first week of the 2024 Season. The work included both branding exercises for the Real Estate Agency, as well as a catalogue of current featured properties.


Newspaper Ad Laura Mason Art Graphic Design Illustration

Newspaper Ad Laura Mason Art Graphic Design Illustration

Castan Brand Guidelines

The 2023 update of the Castran Brand Guidelines incorporated the new layout of artwork to reflect how the guidelines were being used, as well as updated imagery, front and colour.


While the previous guidelines were sufficient to convey the real estate agency's branding, contractors and other third-parties found the information and format confusing. This was creating issues in how the agency was being portrayed and was easily rectifiable by updating guidelines.


Brand Guidelines Laura Mason Art Graphic Design Illustration

Brand Guidelines Laura Mason Art Graphic Design Illustration

Other Assets

During my time working with Castran, I designed various other internal assets such as Vendor Reports, Information Memorandums, and Marketing Proposals. These do not appear in my portfolio as the intellectual property within them is not readily accessible to the public and it would be a disservice to the agency to publish them. The design of each is minimal and mirrors the branding of the Brochures and Brand Guidelines.


While I am not comfortable publishing this work please feel free to ask me about it - I am more than happy to answer any questions!

 

Hi, I’m Laura Mason, a professional graphic designer, freelance illustrator and artist. New clients, commissions and collaborations are always welcome, contact me here or email me at laura@lauramason.art.

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